Dal Yong Jin talks about the recent growth of the Korean Wave since the late 1990s. He demonstrates how the Korean Wave has become a new local force for the production of transnational popular culture with the help of social media. Based on his numerous researches on the political economy of Korean Wave, cultural industries, K-pop fandom in North America, he demonstrates how the Korean Wave, once started as a local cultural force in Asia, becomes an important part of transnational cultural flows.